Pronto

Pronto is a personal safety app that gives you a discreet way to get help when you’re in an uncomfortable or dangerous situation. Here’s how it works:

1. You set up a “safe phrase”: something that sounds completely natural in conversation, like “Did you feed the cat?” or “My battery is dying.”
2. When you feel unsafe, you tap a button to receive a phone call.
3. During that call, if you say your safe phrase, you’re immediately connected to your emergency contact.

It’s designed to look and sound like a normal phone call, so the person you’re with won’t suspect anything. No obvious panic buttons, no suspicious app names, just a casual-sounding conversation that could save your life.

Zero prior work. We thought we were building a chess game until an hour in.